Shopee is
spotlighting more local and sustainable sellers to offer the best value for
eco-friendly products to meet demand as more Malaysians become increasingly
environmentally conscious. According to Shopee’s data trends¹, users are
searching for more eco-friendly household products such as solar
lights, solar panels, and inverter air conditioners, with keyword
searches higher by 14% between 1 January to 25 July 2022 compared to the six
months prior.
Users want to trust
that what they buy is sustainable and beneficial for long-term use. By
introducing Shop Green with Shopee, users can reach out to more eco-friendly
sellers, learn more about sustainable living and habits, and inspire others to
take action for the environment.
The surge in demand
for eco-friendly alternatives reflects Malaysians’ greater awareness and desire
for sustainable living. During the first half of 2022 versus the second half of
2021, Shopee sellers saw demand increase for biodegradable items that help the
environment like reusable bags and
biodegradable plates (19%) and personal
hygiene items such as natural deodorant,
shampoos, and body soaps (33%).
Malaysian consumers’ desire to lead a sustainable
lifestyle has created new market opportunities for local sellers, particularly
in the wellness, cosmetics, and personal care industries. Shop Green with
Shopee will enable sellers offering eco-friendly products to gain higher
visibility and greater brand awareness.
Huiyan Pan,
Head of Brand Marketing at Shopee Malaysia said: “Living sustainably means making greener choices today that will
positively impact the environment tomorrow. While we see consistent and healthy
demand for eco-friendly products in Malaysia, we will continue to work closely
with sellers to offer users more affordable and responsible products.”
“Shop Green
with Shopee is one way we are connecting users to sellers who have clearly
stated their commitment towards environmental sustainability, identified as
recycled or reusable materials, and are made locally in the spirit of
minimizing carbon footprints.”
Shopee has an array
of local eco-friendly sellers and product types spanning categories such as
cosmetics and grooming, beauty and fashion, and household, among others.
Products from brands include but are not limited to HYGR,
The Hive, Minus Zero Waste, PYNGzerowaste, and Green Eco Paradise.
The local and
popular eco-friendly seller, HYGR, shared the following perspective for being
part of Shopee.
”With all
the toxic chemicals found in products, the importance of eco-friendly products
has never been crucial. We hope more Malaysians will spread awareness and
educate one another on sustainable living. With Shopee as one of our partners,
we can expand our customer base and encourage the community to go green.” said Ivor Lim Xian Z and Chew Hoi Meng, Founders of HYGR.
As more users
continue to seek sustainable alternatives, Shopee will support eco-friendly
sellers and their innovations that allow users to reduce environmental impact.
Shopee hopes to connect users with more brand choices with a social impact
mission and lean towards a more sustainable direction.
For more
information on the Shop Green with Shopee
initiative, visit https://shopee.com.my/m/shop-green-with-shopee.
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